Customer Service and Engagement Essentials

By Allan Younger The team at the Small Business Center often meets with business owners who have had customers that make purchases; however, many of them never return. Many business owners understand the importance of customer service. It is one of the most important aspects of any business. If customers are not satisfied with your service, they may use another business in future.  They may also voice their complaints to others. This may result in a significant reduction and even business ...

U.S. Senator Cory Booker to Keynote NCCU Commencement

U.S. Sen. Cory Booker will serve as keynote speaker for North Carolina Central University’s 127th baccalaureate ceremony on May 14 at O’Kelly-Riddick Stadium on the university’s campus. Booker will address approximately 700 students receiving their bachelor’s degrees. According to preliminary estimates from the NCCU registrar’s office, the Class of 2016 is expected to be one of the largest graduating classes in the university’s history. A New Jersey native, Booker won a special election to re...

What is your brand?

By Mel and Pearl Shaw             Have you thought about branding – or rebranding – your nonprofit, college, or even your business? Is branding about a logo or something deeper? Discussions of branding can quickly turn to logos, colors, web updates and a social media presence. Are those your brand or are they expressions of your brand? We believe they are brand expressions and that your brand isn’t as neat and tidy as a logo. Your brand should be what comes to mind when people think about...

Banks Named Director of Greensboro’s Marketing Department

The city of Greensboro has named Carla Banks to the position of communications and marketing department director. Banks arrives in Greensboro from Orange County where she had been public affairs director since 2012. Before that, she was the manager of communications for Kissimmee, Fla. “I am very excited to have Carla Banks join the city of Greensboro and lead the communications and marketing department,” City Manager Jim Westmoreland said in a statement. “Carla will be essential to our organ...

Be Careful Wanting What Others Have

By Ja’Net Adams             She went on vacation again!              They have another new car!             He always has on the newest shoes! We constantly find ourselves looking at other people and wishing that we had what they have. We want to drive what they drive. We want to go to the restaurants that they frequent. We want to live in the house that they live in. But we forget about one thing. How did they get what they have? That is the question that we don’t know the ans...

New Business Owner’s Mission Is To Increase Financial Awareness

April Cover
By Felecia Piggott-Long April is National Financial Literacy month and, according to a national credit-card comparison website,, the average household credit-card debt in 2015 was nearly $7,500. A separate website,, reports that over one-third of Americans do not have any savings. That data makes Roslyn S. Lash cringe and the work she does with Youth Smart Financial Education Services all the more important. She says she started the company last year to educat...

FSU Cumberland County Alumni President Gets N.C.’s Highest Honor

Curtis Worthy, president of the Cumberland County Chapter of the Fayetteville State University National Alumni Association and a 1978 graduate of FSU, was presented with The Order of the Long Leaf Pine by North Carolina Gov. Pat McCrory. The award was presented last month during ceremony in Raleigh. Among the honors and awards the governor of North Carolina can bestow, none is more valued than The Order of the Long Leaf Pine. Since its creation in 1963, it has been presented to honor persons ...

Business Briefs

Pitt Joins Bennett & Guthrie Law Firm Jasmine M. Pitt has joined the law firm of Bennett & Guthrie, PLLC, in Winston-Salem as an associate attorney. Pitt earned her undergraduate and law degrees from Wake Forest University, where she received her bachelor’s degree with honors in 2012 and a Juris Doctorate in 2015. Pitt, a native of Winston-Salem, was the 2015 recipient of the Forsyth County Women Attorneys Association Award. She also is a former executive editor of the Wake Forest...

Food Access in North Carolina Gets Major Funding

A $750,000 grant from the W.K. Kellogg Foundation will help get to the root of food-system inequities influenced by structural racism, in a project being led by The Cooperative Extension Program at N.C. A&T State University in conjunction with the Center for Environmental Farming Systems. A racially diverse team of experts will work with grassroots groups in Nash, Edgecombe and Scotland counties throughout the two-year span of the grant to assess how racial barriers can influence access to f...

N.C. A&T Partners with Duke to Fill a Crucial Gap in Bioinformatic Training

N.C. A&T Partners with Duke to Fill a Crucial Gap in Bioinformatic Training N.C. A&T State University and Duke University have been awarded a $3 million National Science Foundation Research Traineeship grant to develop a program for graduate students who are interested in microbiome research. Designed to transcend communication barriers between disciplines and promote team science, the five-year grant will enable project leaders across both institutions to create an interdisciplinary ed...

N.C. A&T’s Sensible and State-of-the-Art Student Center Will Reinvigorate the Campus

By Matthew Herman and Robert Thomas   Like many historically black colleges and universities, N.C. A&T State University is adapting its mission to reposition its 125-year-old campus within a changing institutional landscape. N.C. A&T is seeking to grow its enrollment while facing increasing competition from non-HBCU institutions, including the University of North Carolina’s flagship Chapel Hill campus. Originally a commuter school, A&T also aspires to build its resident stude...

Minority Expo Promises to Be “Innovative”

            I recently received in my computer inbox a flyer announcing the 2016 Triad Minority Business Expo, which is produced annually by my good friend and colleague Reginald D. McCaskill. The save-the-date notice announced that this year’s event will take place on August 19-20 at the dynamic Wake Forest Innovation Quarter just east of downtown Winston-Salem. It also promised to be “an all-day celebration of locally owned businesses in the Triad area.” I couldn’t agree more! I attended...