Minority Expo Promises to Be “Innovative”

            I recently received in my computer inbox a flyer announcing the 2016 Triad Minority Business Expo, which is produced annually by my good friend and colleague Reginald D. McCaskill. The save-the-date notice announced that this year’s event will take place on August 19-20 at the dynamic Wake Forest Innovation Quarter just east of downtown Winston-Salem. It also promised to be “an all-day celebration of locally owned businesses in the Triad area.” I couldn’t agree more! I attended...

Customer Service and Engagement Essentials

By Allan Younger The team at the Small Business Center often meets with business owners who have had customers that make purchases; however, many of them never return. Many business owners understand the importance of customer service. It is one of the most important aspects of any business. If customers are not satisfied with your service, they may use another business in future.  They may also voice their complaints to others. This may result in a significant reduction and even business ...

U.S. Senator Cory Booker to Keynote NCCU Commencement

U.S. Sen. Cory Booker will serve as keynote speaker for North Carolina Central University’s 127th baccalaureate ceremony on May 14 at O’Kelly-Riddick Stadium on the university’s campus. Booker will address approximately 700 students receiving their bachelor’s degrees. According to preliminary estimates from the NCCU registrar’s office, the Class of 2016 is expected to be one of the largest graduating classes in the university’s history. A New Jersey native, Booker won a special election to re...

What is your brand?

By Mel and Pearl Shaw             Have you thought about branding – or rebranding – your nonprofit, college, or even your business? Is branding about a logo or something deeper? Discussions of branding can quickly turn to logos, colors, web updates and a social media presence. Are those your brand or are they expressions of your brand? We believe they are brand expressions and that your brand isn’t as neat and tidy as a logo. Your brand should be what comes to mind when people think about...