Banks Named Director of Greensboro’s Marketing Department

UntitledThe city of Greensboro has named Carla Banks to the position of communications and marketing department director. Banks arrives in Greensboro from Orange County where she had been public affairs director since 2012. Before that, she was the manager of communications for Kissimmee, Fla.

“I am very excited to have Carla Banks join the city of Greensboro and lead the communications and marketing department,” City Manager Jim Westmoreland said in a statement. “Carla will be essential to our organization moving forward as we continue to tell our story in new and creative ways. Her unique background of government service and news media experience allows us to become even more strategic and proactive in our messaging.”

Banks, who officially starts her new role on April 25, will oversee the communications division, Greensboro Television Network, the graphic services/print shop and its mailroom services, the city’s public records process, and Contact Center.

In addition to the previous 10 years directing local government communications and marketing, Banks was also a news anchor and reporter for television stations in Florida, Georgia and Missouri. She earned a bachelor of science degree in telecommunications from the University of Florida’s College of Journalism and Communications and a master’s degree in public relations management and administration from Mountain State University in Beckley, W.Va.